The Kredo Group / Communications · Influence · Culture

Credible in the boardroom.
Cool in the conversation.

Strategic communications and creator & influencer management for people and brands shaping what’s next.

Communications

Influence

Culture

01 / What we do

Good work deserves to be seen.

We create the strategy, stories, and connections that bring people closer to your work. Our experience spans social impact, entertainment, hospitality, and the creator economy.

01 /

Strategic communications

We clarify your position and build the message around it—from brand narratives and stakeholder communications to launch plans and campaigns.

02 /

Media relations & publicity

We develop angles, write press materials, pitch journalists, and prepare spokespeople so the right story reaches the right audience.

03 /

Event PR & talent

We shape the story before, during, and after the event, with press outreach, media coordination, on-site support, and talent management.

04 /

Founder & executive visibility

We help leaders articulate what they stand for and where they’re going through thought leadership, profiles, interviews, and speaking opportunities.

05 /

Content & campaign strategy

We translate big ideas into clear content plans, editorial storytelling, digital copy, and coordinated campaigns across channels.

06 /

Creator & influencer management

We position talent, identify brand fit, build partnership opportunities, negotiate terms, and guide campaigns from brief to delivery.

Across the work

From community investment announcements and cultural events to founder stories and brand partnerships, we make the message as intentional as the moment.

Brands we’ve worked with.

A full list of current and past clients is available upon request.

The Kredo perspective

A story lands differently when you know who it’s for and why it matters.

People / Culture / Brands

We connect sharp thinking with the right voices to move the conversation forward.

02 / About us

Meet the people behind Kredo.

Regan Farley and Deja Cromartie bring experience across entertainment, media, and social impact to communications that connect with people and shape culture.

01 /

Regan Farley

Regan is a public relations strategist who has built her career challenging the industry’s traditional playbook. She has worked with Fox Broadcasting Company, NBCUniversal, Def Jam Records, CBS Television, and PS Media Talent. Her experience also includes coordinating talent for major red carpet moments, including the NAACP Image Awards and BET Hip-Hop Awards.

An alumna of Lincoln University, Regan sees education, ambition, and a clear sense of purpose as essential to building a lasting career. She believes everyone has a different path to success and must be willing to run their own race. As she puts it: “The dream is free, but the hustle is sold separately.”

Partner / The Kredo Group

02 /

Deja Cromartie

Deja is an award-winning PR and communications strategist working at the intersection of social impact, media, and creator culture. For more than a decade, she has helped organizations tell stories that move people to pay attention and act. Her experience includes the NAACP, Harvard’s William Monroe Trotter Institute, Black Mental Health Alliance, Lumina Foundation, Ayiti Community Trust, UNCF, Benedict College, and BlackDoctor.org.

Today, she pairs strategic communications with creator and influencer management, helping talent build partnerships that fit their voice and goals. A Clark Atlanta University alumna with an M.A. in Professional Business Communication from La Salle University, Deja carries her alma mater’s motto into her work: “Find a Way or Make One.”

03 / Our point of view

Substance with cultural fluency.

The most effective communications start with listening. We find the truth in your story, shape it with intention, and bring it to the people who need to hear it.

From the boardroom to the creator economy, we know how to build credibility and spark conversation.

Editorial still life of a communications workspace

04 / What's next

Let's make
some noise.

Have a story to tell, a brand to grow, or a partnership to build? We’d love to hear about it.

pr@thekredogroup.com

Credible in the boardroom.Cool in the conversation.